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Legal Notice

This page sets out the legal identity and operational details of Trident Custom Rods.

Last updated: April 2026

1. Business Identity

Site owner
Trading name

Trident Custom Rods

Business structure

Sole trader operating under a registered DBA (Doing Business As) — "Trident Custom Rods" is the registered trade name under which this business operates.

Registered location

Alamo, Texas, United States

Storefront location

Our physical retail location is in Pharr, Texas, United States. In-store purchases, pickups, and visits are by arrangement at this location. Please contact us via the Contact page to arrange a visit.

Contact

All enquiries can be submitted via the Contact page on this website. We aim to respond to all messages within 2 business days.


2. Website Ownership

This site
Website owner

This website is owned and operated by Trident Custom Rods, a sole trader business registered in Alamo, Texas.

Platform

This website is built and hosted on the PrestaShop e-commerce platform.

Purpose

This website exists solely to sell custom fishing rods, soft plastics, Pro-Cure products, and related tackle and accessories to customers across the United States.


3. Intellectual Property

Content rights

All content published on this website — including product photography, descriptions, logos, graphics, and written content — is the intellectual property of Trident Custom Rods unless otherwise stated.

Reproduction, distribution, or commercial use of any content from this website without the express written consent of Trident Custom Rods is strictly prohibited.


4. Personal Data & Privacy

Your data
Trident Custom Rods does not share your personal information with anyone. Any data collected through this website is used solely to process your orders and communicate with you about your purchases.
Data controller

The data controller for this website is Trident Custom Rods, registered in Alamo, Texas. You may contact us via the Contact page to exercise any of your data rights.

Data collected

We collect only the information necessary to fulfil your order — including your name, delivery address, email address, and payment details. Payment information is processed securely and is never stored on our servers.

No third-party sharing

Your personal data is never sold, rented, or shared with any third party for marketing or commercial purposes. Delivery address details are shared with our shipping carrier solely for the purpose of delivering your order.

Data retention

We retain your order information only for as long as is necessary to fulfil your order, handle any returns or disputes, and comply with applicable legal obligations.

Your rights

You have the right to request access to, correction of, or deletion of the personal data we hold about you. To make a request, please contact us via the Contact page.


5. Cookies

Site technology

This website uses cookies to provide core site functionality, remember your shopping cart, and gather basic anonymous traffic analytics. Cookies used on this site do not contain personal information and are not used to track you across other websites.

You may disable cookies through your browser settings at any time, though doing so may affect the functionality of certain parts of this website such as the shopping cart.


6. Limitation of Liability

Legal

Trident Custom Rods makes every effort to ensure the accuracy of information published on this website. However, we do not accept liability for any errors, omissions, or inaccuracies in the content, or for any loss or damage arising from reliance on information published here.

We are not responsible for the content or availability of any third-party websites linked to or from this site.


7. Governing Law

Jurisdiction

This Legal Notice and all matters relating to the use of this website are governed by the laws of the State of Texas, United States. Any disputes shall be subject to the exclusive jurisdiction of the courts of Texas.


8. Related Policies

Further reading
For full details on how we handle orders, returns, delivery, and website use, please refer to our dedicated policy pages: Terms & Conditions of Website UseReturn & Refund Policy, and Delivery Information.